People

Roger Fridell

Founder

Roger Friedell, Certified Remodeler, is a former carpenter whose work on fine restorations led him to found his own remodeling firm. As president of Friedell, he charts company structure and strategy while overseeing estimating, service delivery and quality control.

A 1975 graduate of the University of Minnesota with a bachelor of science degree in urban studies, Roger is committed to bettering the remodeling industry as a whole. He's a past president of the Minnesota Chapter of the National Association of the Remodeling Industry (NARI) and has been a member of Remodelors Advantage, Inc. (RAI), a nationwide executive think-tank for remodeling company owners, since 1999.